Digital ads play a big role in holiday shopping this year

About a month ago, we published a blog about trends for the seasonal advertiser. Our prediction was that the trend for consumers was headed for digital purchasing. The hypotheses were right on point as the trend continues with a drop of 6.4% for in-store, thanksgiving...

Why Mobile Devices Matter in Sales

Mobile devices are always touting a better, faster, more applicable user experience than their pen and paper counterparts, but is this actually the case? Beta News recently reviewed a study that showed an 11% increase from last year to this year in people who believed...

Trending Seasonally

Everyone knows that retailers change seasons before anybody else. Think Christmas in September. While your advertisers might not be retailers, they will appreciate your knowledge of seasonal trends and how your publication is actively pursuing them. Eric Wheeler from...