Evolving the Ad Sales Relationship

With many publishers investing more time and money into digital media, the traditional ad sales dynamic between clients and salespeople has changed. Now, clients are more involved in the sales process than ever before. In this post by Folio:, publishing industry sales...

5 Magazine Numbers You Need To Know

5. Competition Is Real From 2002 to 2008, over 2,000 new magazine titles were created. The sheer number of titles reflects that the magazine industry continues to find audiences and topics not yet covered. The bottom line is that there is more competition among...

Top Four Reasons You Need a Sales Script

The process of writing a sales script provides valuable preparation for calls. It forces you to rehearse potential scenarios reinforcing all of the listed items below. 1) Increase Confidence Imagine you need to give a speech to a crowd of 5,000 people who don’t want...

How to Qualify Leads for Magazine Ads

1) Have the right attitude Sales is a lot more like dating than most people are willing to admit. Having this attitude can help you re-consider how you approach the sales process. After all some clients you could end up spending more time with than your spouse or...