by Nick Pataro | Feb 5, 2024 | Blog
Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...
by Nick Pataro | Jan 29, 2024 | Blog
Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...
by Nick Pataro | Jan 22, 2024 | Blog
In the whirlwind of today’s digital era, the terrain of media purchasing has experienced substantial shifts. With a new generation of busy professionals at the forefront, the old engagement methods are rapidly becoming obsolete. With the rising trend of remote...
by Nick Pataro | Jan 15, 2024 | Blog
For media professionals and publishers, staying at the forefront of the rapidly changing media landscape is not just an aspiration, it’s a business imperative. In a digital environment that’s more connected and competitive than ever, high-quality...
by Nick Pataro | Jan 7, 2024 | Blog
For ad operations professionals, media sales managers, and digital publishers, maintaining efficiency and accuracy in ad sales management can often seem like a high-wire act. Without a centralized system for data, placements can be oversold, undersold, or completely...
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