5 Magazine Numbers You Need To Know

5. Competition Is Real From 2002 to 2008, over 2,000 new magazine titles were created. The sheer number of titles reflects that the magazine industry continues to find audiences and topics not yet covered. The bottom line is that there is more competition among...

Include Digital Ads in your Advertising Mix

For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...

Why Mobile Devices Matter in Sales

Mobile devices are always touting a better, faster, more applicable user experience than their pen and paper counterparts, but is this actually the case? Beta News recently reviewed a study that showed an 11% increase from last year to this year in people who believed...