by Zach Gilbert | Blog, Sales
(So That Everyone Succeeds and You Stay Happy) Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go! If only… Good salespeople do have a lot of get up and go. Or,...
by Zach Gilbert | Blog, Magazine Software
What is a CRM? You know the answer, right? Of course you do! A CRM is a customer relationship manager. It’s a tool that helps you manage all of your interactions with prospects, leads and customers/clients. Sounds simple. But the above is a CRM’s features. Its...
by Zach Gilbert | Blog, Sales
Used to be, great salespeople sold products or services pretty much based on their own sales acumen and savvy. Savvy is still critical, of course, but when selling today – especially in media and magazine sales – sales pros need more than ‘mad skillz’:...
by Zach Gilbert | Blog, Magazine Software
How Does a Media Publishing ERP Work? You’re a publisher. The glitz, the glamor, the resource planning. Yes, just like every other business, you need to look ahead to what type of resources you’re going to need next week, next month, in October (and all 11 additional...
by Zach Gilbert | Blog, Sales
Great question! And the answer? Efficiency, efficiency, efficiency. How so? The more efficient your sales team is in its sales efforts, the more sales you’ll have. The faster – more efficiently – your salespeople can close advertisers, the faster they can go out to...
