Taxing Taxonomy

  Why We Define In order to navigate the world, we create conceptual categories that we then associate with words. Without the making mental patterns we would be lost in a sea of sensation. The natural consequence of this psychological reality is that we tend to...

Responsive Soup for the Publisher’s Soul

Shift Happens For centuries, publishers were accustomed to being the primary sources of content. The word “publisher” is from the Latin “publicare” which means to make public. The publishers in ancient times were not separate entities from governmental and religious...

Include Digital Ads in your Advertising Mix

For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...
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