Responsive Soup for the Publisher’s Soul
Shift Happens For centuries, publishers were accustomed to being the primary sources of content. The word “publisher” is from the Latin “publicare” which means to make public. The publishers in ancient times were not separate entities from governmental and religious...Include Digital Ads in your Advertising Mix
For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...Digital ads play a big role in holiday shopping this year
About a month ago, we published a blog about trends for the seasonal advertiser. Our prediction was that the trend for consumers was headed for digital purchasing. The hypotheses were right on point as the trend continues with a drop of 6.4% for in-store, thanksgiving...One way to successfully transition from print to digital
Why do digital magazine replicas only get about 7% of readership? Because of the way the world is beginning to view content, the biggest challenge for publishers today is making the transition from print to digital. While print may never go completely out of style...