by Aysling | Advertising, Blog, MagHub Tips
Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that. What’s more, many of them are free....
by Aysling | Advertising, Blog
First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular. These ads are used a...
by Zach Gilbert | Blog, Magazine Software
What 2020 Brought Media Publishers 2020 was a rough year to say the least. The pandemic threw everyone off stride and turned life upside down. The publishing industry was no exception. Publishers had to adapt to a fast-changing business environment. Here are just a...
by Zach Gilbert | Advertising, Blog
You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...
by Aaron Harburg | Advertising, Digital Publishing, Social Media
Walt Mossberg (@waltmossberg) of Re/Code (@recode) gives additional insight into why online advertising is problematic. His analysis identifies two issues. First, that information is indiscriminately collected without our consent. Second, that the advertising then...
