Ad Training 101

Ad Training 101

Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that. What’s more, many of them are free....
One Banner to Rule Them All

One Banner to Rule Them All

First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular. These ads are used a...
Streamline Your Digital Ad Sales

Streamline Your Digital Ad Sales

You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...