by Zach Gilbert | Blog, Magazine Software
What 2020 Brought Media Publishers 2020 was a rough year to say the least. The pandemic threw everyone off stride and turned life upside down. The publishing industry was no exception. Publishers had to adapt to a fast-changing business environment. Here are just a...
by Zach Gilbert | Advertising, Blog
You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...
by Aaron Harburg | Advertising, Digital Publishing, Social Media
Walt Mossberg (@waltmossberg) of Re/Code (@recode) gives additional insight into why online advertising is problematic. His analysis identifies two issues. First, that information is indiscriminately collected without our consent. Second, that the advertising then...
