by Aysling | Advertising, Blog
It’s no secret that the digital advertising market is dominated by a few big companies. They have been able to exert tremendous power and control over the market. And this has drawn the attention of lawmakers, alarmed by this situation. To address the problem, several...
by Aysling | Advertising, Blog
Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads. Often, display ads are seen as wasted investments because they have a low click-through rate; however, they are extremely...
