by Zach Gilbert | Blog, MagHub Tips
If you ran your publishing enterprise (whether online or print) in-person/in-house, well, things probably have changed for you – big time – and you’re now managing most, if not all, of your employees remotely. This shouldn’t be hard. Truly. Many of your workers...
by Zach Gilbert | Blog, Sales
(So That Everyone Succeeds and You Stay Happy) Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go! If only… Good salespeople do have a lot of get up and go. Or,...
by Zach Gilbert | Blog, Magazine Software
What is a CRM? You know the answer, right? Of course you do! A CRM is a customer relationship manager. It’s a tool that helps you manage all of your interactions with prospects, leads and customers/clients. Sounds simple. But the above is a CRM’s features. Its...
by Zach Gilbert | Blog, Sales
Used to be, great salespeople sold products or services pretty much based on their own sales acumen and savvy. Savvy is still critical, of course, but when selling today – especially in media and magazine sales – sales pros need more than ‘mad skillz’:...
