by Aysling | Advertising, Blog
Digital display ads are the images and video ads that people see as they look through websites, apps and social media. They are considered to be any ad that does not include paid search and audio only ads. They range across different channels and formats. To get the...
by Aysling | Advertising, Blog
What is an ad server? Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns. They make immediate decisions about what ads to place on a website and...
by Zach Gilbert | Blog, Sales
Great question! And the answer? Efficiency, efficiency, efficiency. How so? The more efficient your sales team is in its sales efforts, the more sales you’ll have. The faster – more efficiently – your salespeople can close advertisers, the faster they can go out to...
by Zach Gilbert | Blog, Sales
Start a Joint Venture with Other Publishers! When it comes to advertising, many people may think that ads in print publications are deader than dead. But that’s not true. And it’s not that online advertising is so alive it beats the pants off of the ROI of print...
by Zach Gilbert | Blog, Magazine Software, MagHub Features
Let’s say your media publication has both a print and online component. Let’s further say that you’ve given permissions to your account executives to sell ads that go just in one publication and not the other. Here’s a question: how often has an online-only ad order...
