by Chaturi Wijesundera | Mar 21, 2016 | Blog
With many publishers investing more time and money into digital media, the traditional ad sales dynamic between clients and salespeople has changed. Now, clients are more involved in the sales process than ever before. In this post by Folio:, publishing industry sales... by Chaturi Wijesundera | Feb 25, 2016 | Advertising, Sales
Have you taken some time this year to reflect on your sales process? All too often, salespeople fall into random habits that they consider as part of the “sales process.” Randomness in sales, however, can hinder the ability to reach sales goals. Instead,... by Aaron Harburg | Dec 2, 2015 | Advertising, Blog, UI/UX
In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model... by Aaron Harburg | Nov 30, 2015 | Advertising
Ian Leslie in FT Magazine discusses the paramount issue of advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring the real value of advertising. Enthusiasm for engagement without clear... by Aaron Harburg | Oct 8, 2015 | Advertising, Digital Publishing, Social Media
Walt Mossberg (@waltmossberg) of Re/Code (@recode) gives additional insight into why online advertising is problematic. His analysis identifies two issues. First, that information is indiscriminately collected without our consent. Second, that the advertising then...
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