Ad Training 101

Ad Training 101

Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that. What’s more, many of them are free....
One Banner to Rule Them All

One Banner to Rule Them All

First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular. These ads are used a...
How To Sell Digital Ads

How To Sell Digital Ads

Digital ad campaigns have a number of different moving parts. There are many types of digital ad sales tactics and strategies that can be used. That’s why, if you want to be effective at selling digital ads, step-by-step planning of your digital campaign is...
Is the Display Ad Dead?

Is the Display Ad Dead?

Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads. Often, display ads are seen as wasted investments because they have a low click-through rate; however, they are extremely...