Looking for a Great ROI on Advertising Sales?
Start a Joint Venture with Other Publishers! When it comes to advertising, many people may think that ads in print publications are deader than dead. But that’s not true. And it’s not that online advertising is so alive it beats the pants off of the ROI of print...5 Magazine Numbers You Need To Know
5. Competition Is Real From 2002 to 2008, over 2,000 new magazine titles were created. The sheer number of titles reflects that the magazine industry continues to find audiences and topics not yet covered. The bottom line is that there is more competition among...The Basics of a Formal Sales Process
Always Be Closing… …is also known as the “ABC” of sales. This bit of wisdom was made famous by Alec Baldwin during his Oscar-winning performance in the 1992 film “Glengarry Glen Ross.” In the magazine industry, selling ads will make or break most...Include Digital Ads in your Advertising Mix
For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...