by Aysling | Advertising, Blog
First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular. These ads are used a...
by Zach Gilbert | Blog, Magazine Software, MagHub Features
It’s all connected. The truly great thing about MagHub is how all of the services it offers are connected to each other. For example, MagHub manages an advertising lead through its entire lifecycle, from ad sales to billing and payment. All of our functions are...
by Zach Gilbert | Blog, Magazine Software
What 2020 Brought Media Publishers 2020 was a rough year to say the least. The pandemic threw everyone off stride and turned life upside down. The publishing industry was no exception. Publishers had to adapt to a fast-changing business environment. Here are just a...
by Zach Gilbert | Blog, Sales
Many print and even online publications rely on ad sales (as well as subscriptions) for revenue. And, while subscriptions are up for digital magazines and newspapers (particularly since the start of the pandemic) it’s wise to also sell ads for additional revenue, even...
by Zach Gilbert | Blog, Sales
Among the many things that terrific sales managers do, is embracing the great value of detailed sales reports. Reports with a lot of insightful “meat” in them can help sales representatives understand more clearly how your target market can make the best of your...
