With many publishers investing more time and money into digital media, the traditional ad sales dynamic between clients and salespeople has changed. Now, clients are more involved in the sales process than ever before. In this post by Folio:, publishing industry sales...
Have you taken some time this year to reflect on your sales process? All too often, salespeople fall into random habits that they consider as part of the “sales process.” Randomness in sales, however, can hinder the ability to reach sales goals. Instead,...
