by Zach Gilbert | Blog, Magazine Software, MagHub Features
Let’s say your media publication has both a print and online component. Let’s further say that you’ve given permissions to your account executives to sell ads that go just in one publication and not the other. Here’s a question: how often has an online-only ad order...
by Zach Gilbert | Analytics, Blog
How well do you know your data? If so, you must know your customers pretty well, then, correct? Say what!? That’s right: media publishers can’t know their customers unless they embrace the data that’s just waiting for them to dig deep into. You may think your...
