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MagHub Feature Spotlight: Sales Management

MagHub Feature Spotlight: Sales Management

by Zach Gilbert | Blog, Magazine Software, MagHub Features

Let’s say your media publication has both a print and online component. Let’s further say that you’ve given permissions to your account executives to sell ads that go just in one publication and not the other. Here’s a question: how often has an online-only ad order...
Importance of Data and Customers

Importance of Data and Customers

by Zach Gilbert | Analytics, Blog

How well do you know your data? If so, you must know your customers pretty well, then, correct? Say what!?   That’s right: media publishers can’t know their customers unless they embrace the data that’s just waiting for them to dig deep into. You may think your...
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