That’s right: media publishers can’t know their customers unless they embrace the data that’s just waiting for them to dig deep into. You may think your customers are 45-year-old women interested in frugality, but the actual real, truer-than-true data may say they’re aged 21 and looking to retire by the time they are 45.
While we can’t keep people from hanging up on you, we can make it much easier to dial for dollars: what if you didn’t actually have to pick up the phone to call? What if you could look at your database of leads and call or text right from your laptop/desktop with just a click of your mouse?
Many publishers are struggling with the concept of having their subscribers added to an auto renew program. Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it.
You’ve probably realized by now that automation is the big trend in the world right now. It doesn’t matter what industry you are in, everyone is talking about automation.
You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales?
It’s taken a while, but consumers now are – if not embracing – accepting the fact that they will need to pay a subscription for a valuable online magazine or media publication.