by Zach Gilbert | Blog, Sales
Many print and even online publications rely on ad sales (as well as subscriptions) for revenue. And, while subscriptions are up for digital magazines and newspapers (particularly since the start of the pandemic) it’s wise to also sell ads for additional revenue, even...
by Zach Gilbert | Blog, Sales
Among the many things that terrific sales managers do, is embracing the great value of detailed sales reports. Reports with a lot of insightful “meat” in them can help sales representatives understand more clearly how your target market can make the best of your...
by Zach Gilbert | Blog, Sales
It’s hard to imagine – in a world that uses technology for just about everything – that a publisher (or anyone, really) doesn’t know what advertising sales software is. That said, here’s our definition: advertising sales software is a tool that helps a business...
by Zach Gilbert | Blog, Sales
(So That Everyone Succeeds and You Stay Happy) Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go! If only… Good salespeople do have a lot of get up and go. Or,...
by Zach Gilbert | Blog, Sales
Used to be, great salespeople sold products or services pretty much based on their own sales acumen and savvy. Savvy is still critical, of course, but when selling today – especially in media and magazine sales – sales pros need more than ‘mad skillz’:...
by Nick Pataro | Blog, Sales
What are Trigger Events? A trigger event is an occurrence that opens the door for a sales opportunity. These events aren’t going to totally take over outbound prospecting, but they’ll certainly help you fill a bigger pipeline. Even if you’re brand new in sales,...
by Zach Gilbert | Blog, Sales
Great question! And the answer? Efficiency, efficiency, efficiency. How so? The more efficient your sales team is in its sales efforts, the more sales you’ll have. The faster – more efficiently – your salespeople can close advertisers, the faster they can go out to...
