What is Advertising Sales Software?

What is Advertising Sales Software?

It’s hard to imagine – in a world that uses technology for just about everything – that a publisher (or anyone, really) doesn’t know what advertising sales software is.  That said, here’s our definition: advertising sales software is a tool that helps a business...
How to Manage a Sales Team

How to Manage a Sales Team

(So That Everyone Succeeds and You Stay Happy) Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go! If only… Good salespeople do have a lot of get up and go. Or,...
The Tools Needed For The Sale

The Tools Needed For The Sale

Used to be, great salespeople sold products or services pretty much based on their own sales acumen and savvy. Savvy is still critical, of course, but when selling today – especially in media and magazine sales – sales pros need more than ‘mad skillz’:...
Lead Generation Through Trigger Events

Lead Generation Through Trigger Events

What are Trigger Events? A trigger event is an occurrence that opens the door for a sales opportunity. These events aren’t going to totally take over outbound prospecting, but they’ll certainly help you fill a bigger pipeline.  Even if you’re brand new in sales,...
How Will MagHub Increase My Advertising Sales?

How Will MagHub Increase My Advertising Sales?

Great question! And the answer? Efficiency, efficiency, efficiency. How so? The more efficient your sales team is in its sales efforts, the more sales you’ll have. The faster – more  efficiently – your salespeople can close advertisers, the faster they can go out to...
Looking for a Great ROI on Advertising Sales?

Looking for a Great ROI on Advertising Sales?

Start a Joint Venture with Other Publishers! When it comes to advertising, many people may think that ads in print publications are deader than dead. But that’s not true. And it’s not that online advertising is so alive it beats the pants off of the ROI of print...