To Auto-Renew or Not to Auto-Renew?

To Auto-Renew or Not to Auto-Renew?

Many publishers are struggling with the concept of having their subscribers added to an auto-renew program.  Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it – costing publishers...

Publishing is Now Non-Linear

Ever since the dawn of the written word, much of publishing has been linear. A clear beginning, middle, and end has provided the framework for content over the centuries. As books developed, indexes and codices allowed people to find content without having to...