What Advertising Works?

Ian Leslie in FT Magazine discusses the paramount issue of advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring the real value of advertising. Enthusiasm for engagement without clear metrics...

Facebook is the new Mafia

When Facebook began changing their algorithms over the last few years, companies and brands saw a massive decrease in organic reach. Essentially, it appeared that Facebook was intentionally removing content from the newsfeeds of people who liked their pages. It seemed...

Muppets and Ad Blocking

John Macht (@machtHBR) at FIPP makes a rather intriguing comparison between the revolution begun by the famous puppet TV show, the Muppets, and what may happen with ad blocking in the future. Jim Henson was the first person to utilize the cropping power of the frame,...

Distrust of Advertisers

What advertisers call “consumers” have become extremely wary of advertising. And the fault lies mostly on the advertisers themselves. For decades, ads were intended to manipulate people into buying things they didn’t need and content was...