by Aysling | Advertising, Blog
Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads. Often, display ads are seen as wasted investments because they have a low click-through rate; however, they are extremely...
by Aysling | Advertising, Blog
Digital display ads are the images and video ads that people see as they look through websites, apps and social media. They are considered to be any ad that does not include paid search and audio only ads. They range across different channels and formats. To get the...
by Aysling | Advertising, Blog
What is an ad server? Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns. They make immediate decisions about what ads to place on a website and...
by Zach Gilbert | Advertising, Blog
Your marketing team members market and your sales reps sell. And never the twain shall meet, right? After all, once the sale is made, it’s made. The rep may email his or her clients individually, but there’s no need to email customers en masse, as in – good golly! –...
by Zach Gilbert | Advertising, Blog
You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...
by Chaturi Wijesundera | Advertising, Sales
Have you taken some time this year to reflect on your sales process? All too often, salespeople fall into random habits that they consider as part of the “sales process.” Randomness in sales, however, can hinder the ability to reach sales goals. Instead,...
by Chaturi Wijesundera | Advertising
The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for...
