by Zach Gilbert | Advertising, Blog
Your marketing team members market and your sales reps sell. And never the twain shall meet, right? After all, once the sale is made, it’s made. The rep may email his or her clients individually, but there’s no need to email customers en masse, as in – good golly! –...
by Zach Gilbert | Advertising, Blog
You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...
by Chaturi Wijesundera | Advertising, Sales
Have you taken some time this year to reflect on your sales process? All too often, salespeople fall into random habits that they consider as part of the “sales process.” Randomness in sales, however, can hinder the ability to reach sales goals. Instead,...
by Chaturi Wijesundera | Advertising
The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for...
by Aaron Harburg | Advertising, Digital Publishing
In 2015 conversations in publishing surrounded problems concerning ad-blocking, ad-fraud, new business models, and more. Media companies seemed to echo each other’s concerns. A chorus of pessimistic voices sounding the alarm for the impending media apocalypse....
by Aaron Harburg | Advertising, Blog
Yahoo recently unveiled a new feature, to the surprise of many of their email users. If you try logging in with an ad blocker installed, you will be prevented from viewing your emails. By doing this, Yahoo is addressing a real issue that will become more common....
by Aaron Harburg | Advertising, Blog, UI/UX
In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model...
