Is the Display Ad Dead?

Is the Display Ad Dead?

Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads. Often, display ads are seen as wasted investments because they have a low click-through rate; however, they are extremely...
Five Best Ad Servers

Five Best Ad Servers

What is an ad server? Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns. They make immediate decisions about what ads to place on a website and...
Streamline Your Digital Ad Sales

Streamline Your Digital Ad Sales

You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...

Taking On Tech

The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for...