by Aysling | Advertising, Blog, Digital Publishing
If you want to stay up to date on the latest issues, ideas, and trends in the media publishing industry, there are some great platforms to help you do this. These media publishing news sites are chockablock with interesting short-form and long-form feature articles,...
by Aysling | Advertising, Blog
It’s no secret that the digital advertising market is dominated by a few big companies. They have been able to exert tremendous power and control over the market. And this has drawn the attention of lawmakers, alarmed by this situation. To address the problem, several...
by Aysling | Advertising, Blog, MagHub Tips
Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that. What’s more, many of them are free....
by Aysling | Advertising, Blog
First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular. These ads are used a...
by Aysling | Advertising, Blog
Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads. Often, display ads are seen as wasted investments because they have a low click-through rate; however, they are extremely...
by Aysling | Advertising, Blog
Digital display ads are the images and video ads that people see as they look through websites, apps and social media. They are considered to be any ad that does not include paid search and audio only ads. They range across different channels and formats. To get the...
by Aysling | Advertising, Blog
What is an ad server? Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns. They make immediate decisions about what ads to place on a website and...
