How to Create an Engaging Newsletter

How to Create an Engaging Newsletter

Sending out an email newsletter is a great way to show your customers what you have to offer, to keep them engaged, and to entice them to buy more of your products. A newsletter is essential to any good email marketing program. To make sure your newsletter is as...
Ad Training 101

Ad Training 101

Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that. What’s more, many of them are free....
One Banner to Rule Them All

One Banner to Rule Them All

First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular. These ads are used a...
How To Sell Digital Ads

How To Sell Digital Ads

Digital ad campaigns have a number of different moving parts. There are many types of digital ad sales tactics and strategies that can be used. That’s why, if you want to be effective at selling digital ads, step-by-step planning of your digital campaign is...