by Aysling | Advertising, Blog
Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads. Often, display ads are seen as wasted investments because they have a low click-through rate; however, they are extremely...
by Aysling | Advertising, Blog
Digital display ads are the images and video ads that people see as they look through websites, apps and social media. They are considered to be any ad that does not include paid search and audio only ads. They range across different channels and formats. To get the...
by Aysling | Blog, Digital Publishing
You want to make sure that your company is in compliance with state tax rules and regulations, but with all things digital, that’s not so easy. Most state tax laws were written for the sale of tangible goods. Then, as we moved from a manufacturing to a service-based...
by Aysling | Blog, MagHub News
Finding the employee talent you need can be difficult today. Companies are struggling to find people with the right experience and skills. The unemployment rate is down at 4 percent. And there are millions more job openings than people to fill them. So, you may be...
by Aysling | Advertising, Blog
What is an ad server? Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns. They make immediate decisions about what ads to place on a website and...