Is the Display Ad Dead?

Is the Display Ad Dead?

Are display ads worth it? The short answer is, it depends. There are a number of things to consider before making a decision on using display ads. Often, display ads are seen as wasted investments because they have a low click-through rate; however, they are extremely...
Service Tax Strategies

Service Tax Strategies

You want to make sure that your company is in compliance with state tax rules and regulations, but with all things digital, that’s not so easy. Most state tax laws were written for the sale of tangible goods. Then, as we moved from a manufacturing to a service-based...
Five Best Ad Servers

Five Best Ad Servers

What is an ad server? Ad servers are used to manage and display online advertising to users on a website. They allow publishers, advertisers, and ad agencies to manage online advertising campaigns. They make immediate decisions about what ads to place on a website and...