Ad Blocking Is the Symptom

Yahoo recently unveiled a new feature, to the surprise of many of their email users. If you try logging in with an ad blocker installed, you will be prevented from viewing your emails. By doing this, Yahoo is addressing a real issue that will become more common....

Publishing is Now Non-Linear

Ever since the dawn of the written word, much of publishing has been linear. A clear beginning, middle, and end has provided the framework for content over the centuries. As books developed, indexes and codices allowed people to find content without having to...

Improving Ad Experience

In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model...

What Advertising Works?

Ian Leslie in FT Magazine discusses the paramount issue of advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring the real value of advertising. Enthusiasm for engagement without clear metrics...