You have laid out the plan for your broadcast – established its purpose and come up with topics, created a name and format, bought and set up your gear (if you haven’t yet, check out our first part here). Now it’s time to do the actual show.
Record and Edit
After you have recorded your podcast, the next step is editing it for the best quality. The software you need is not that expensive: Buzzsprout, a podcast hosting platform, recommends Audacity, a free, open-source editor; Garageband, which has a more intuitive interface; and Hindenburg, professional-level editing software.
There is also software made just for long-distance recording – SquadCast, Skype, and Zoom.
In the editing process, you divide your magazine podcast into segments, remove sounds that are not supposed to be there and put in pre-recorded advertisements, voiceovers and introductions. It takes a little preparation, but you don’t need to be a tech wiz to be able to do it.
There are several techniques you can use. One way is to have separate tracks for each speaker. This allows you to edit each track, adjusting the volume, and isolating unwanted noises.
Another technique is editing first for content, and then for other distractions.
While you want your podcast to sound good, you don’t want to become too preoccupied with it. Remember, it’s just a means to an end – a show that people will want to listen to. Don’t get so caught up in it that you neglect the content.
Publish, Analyze, and Grow
After editing, you can upload your magazine podcast to your podcast host. We use Buzzsprout.
Important note: You’ll have just a few more items to take care of before you submit the podcast to Apple, Google and Spotify. First you need to create some art for it. Then you need to write a description — information about your audio file. This is important because it explains what your show is about and why someone should listen to it.
Finally, you want to get your podcast listed in the Apple, Google and Spotify directories. This is where most of the people will discover your podcast. Here’s ours on Apple.
Marketing your podcast is essential. You need to find an audience for your show. You need to find the people who want to listen because they share your interests, and tell them about it.
You won’t get very far with gimmicks or bait-and-switch tactics. You need to seriously engage with people and show them that you have something that can really help them and add value to their lives. Here are some of the ways to market your podcast:
- Put the show on social media. Naturally, you can put your show on your own page. But you can also post it on different platforms, putting some soundbites together for Facebook and Instagram, tweeting and putting content on LinkedIn. We use HubSpot to manage our social media channels. We can show you how to do it.
- Join Facebook groups. The odds are that there are groups on Facebook focused on the same topic as your podcast. Join these groups and ask the group administrator if you can share your podcast.
- Link up with blogs. Find established blogs covering your topics and contact the author to see if he or she will work with you. You can promote the person’s blog on your podcast, and they can promote your podcast on their blog.
- Use Overcast. This is a podcasting app that runs ads for podcasts. There is a cost, however – a few hundred dollars for a month’s worth of ads.
- Advertise it in your publication. You are known for creating quality content, be sure to promote it in your publications, whether that’s print or digital.
- Start a blog that complements the podcast. We didn’t start a whole new blog; however, we did create new tags and categories to make it easier to find within our blog.
- Send emails. At MagHub, we have created a Mail Merge template to use in notifying our clients when there is a new show.
Many of our clients have podcasts. Here are a few you can check out.
Our friend Carl, former Super Almighty Poobah/Host of the Super Niche Conference, which we sponsor, has put together his own podcast, called I Used to Be Somebody. It focuses on entrepreneurs who are retiring and what they plan to do next.
A MagHub client, Premier Guitar, also has a podcast, a good example of a publisher who jumped into podcasting and has been extremely successful (check out and subscribe to their great YouTube content too).
And finally, as a partner with HubSpot, we want to let everyone know they have a huge podcast library worth checking out.
If you are looking for more information about our podcast or how MagHub can work for you, contact us, and we can set up a real-time demonstration.