It’s hard to imagine – in a world that uses technology for just about everything – that a publisher (or anyone, really) doesn’t know what advertising sales software is.
That said, here’s our definition: advertising sales software is a tool that helps a business automatically record and follow all the stages in the sales process. Ad sales software almost always includes a client relationship management (CRM) system as well as one that tracks all contacts made with prospects and/or customers so that follow up may be made, as needed.
Ad sales software helps ensure that marketing/sales efforts aren’t duplicated
This is possibly the best feature of sales software: ensuring that sales efforts aren’t duplicated reduces the risk of irritating potential customers, which is critical in sales. Sales software also often includes a lead tracking system, so that you can tell where a potential prospect is in their sales journey with you, helping you know whether they’ve just turned from a prospect into a lead and when they’re probably ready to hear you ask for their business.
Advertising sales software also needs to be able to be used by all departments within a publishing enterprise because without it – as just one an example – a sales person could be out on a call and unavailable when a graphic designer on deadline needs to ensure an ad design has been approved before placing it in the magazine, but might not know that the customer already approved it. So the designer calls the customer to double check. Annoyed customer results.
Advertising sales software and your ad numbers
You know how hurt the publishing industry has been by the reduction in print magazines and newspapers in the last several years. So it’s no surprise that the print consumer magazine ad market is expected to fall from $15.6 billion (2019) to $13.9 billion in 2023.
However, the good news is that digital consumer magazine advertising is expected to grow from $6.6 billion (2019) to $7.6 billion in 2023. What’s more, digital ad revenue in trade magazines should rise from $2 billion (2019) to $2.4 billion in 2023.
What does this have to do with magazine advertising sales software? It’s simple really: the more efficient you are in your sales management efforts, the more ads you’ll sell!
Do it all with MagHub’s advertising sales software
MagHub’s ad sales software is a CRM and enterprise resource planning software platform made especially for publishers. It’s also a back-office management platform, helping you run your entire publishing enterprise, from helping you manage your publishing workflow (marketing, sales, project management, subscriptions, and distribution) to helping you with invoicing, managing employees and contractors, and more.
It’s truly a one-stop publishing shop!
Ad sales software that helps you grow revenue AND run your publishing empire
A CRM helps you manage your prospects and even advertisers. An ERP helps you plan out and manage your projects.
Yet MagHub lets you operate practically your entire publishing business on its platform! All employees (and even contractors and vendors) can have access to it, which means everyone is on the same page because they can see everything. (MagHub does let you decide who needs to see what, if you prefer.)
Interested in learning more about MagHub’s capabilities in help you sell advertising and run your magazine? Request more information.
