Ann Arbor, Mich., (December 3, 2015) – Software and services provider Aysling announced today a partnership with Wild Guide, a hunting and fishing publication based in Manitoba, Canada, to implement its magazine customer relationship management (CRM) and publishing solution, MagHub.
Wild Guide founder Brad McCann is in the early stages of starting up the publication that focuses on hunting, fishing, and survival in the wild. Publishing online since 2015, McCann plans to start a print edition in early 2016. The purchase and implementation of MagHub is part of his plan to have a tool in place to manage advertising sales as the business grows from the ground up.
“When reviewing the magazine CRMs that are currently on the market, MagHub stood out to me as being the most cutting edge and the easiest to use,” said McCann. “The user interface is modern-looking and the workflow is clear and easy to understand. On top of all that, the MagHub team has been very responsive and helpful in the ramp-up process. I’m confident it will be easier to grow my business quickly with MagHub in place.”
MagHub scales to work with media publishers of all sizes, from start-up publications to multi-title organizations. With a CRM to manage sales contacts, and a wide variety of tools such as a proposal generator with digital signature capture, flat-planning for production and layout tasks, invoicing capabilities, and a mobile app to run the business on the go, Wild Guide will have all the tools it needs to hit the ground running.
“With MagHub, we have the good fortune to be able to work with publishers of all sizes,” said Patrick Becker, CEO of Aysling. “It’s particularly exciting to be a part of a new venture like Wild Guide, where MagHub can have an impact on the early growth and success of the publication. We look forward to a long relationship with Brad and his team.”
About Wild Guide
Wild Guide Magazine is Canada’s newest national hunting and fishing magazine. Wild Guide is the definitive source for tips and techniques, how-to editorial, gear guides, wild game recipes and more. This is the ultimate guide for outdoorsmen and women across the country. Our mandate is to support the outdoor industry across Canada while promoting conservation and environmental issues by educating hunters and anglers and promoting ethical practices.
Aysling is a provider of marketing software solutions and digital media production services for publishers, retailers, corporations and agencies around the world. Partnered with WoodWing, vjoon, and Adobe, Aysling delivers a multi-channel distribution system for exceptional content creation and delivery to print, web, iPad, tablets, and mobile markets. The company also owns two CRM products, MagHub for magazine publishers and Juggernaut CRM for small to medium-sized businesses. The company was founded in 2005 and is proud to have worked with brands like Amway, Angie’s List, Bryn Mawr Communications, Forbes, Hearst, i-5, Meredith, PricewaterhouseCoopers, Time, The United Nations and many others.
Emily Kania, Director of Marketing
734-997-9500 x 105