Regional publishing is a mainstay of the print industry. While the rest of print magazines are facing declines, this segment has remained remarkably stable. There are several trends that affect regional publishers such as growing digital use, popularity of social media, and more diverse portfolios. Weekly magazines may not be faring very well against the competition of small screens, but it seems enough readers still value the less frequent, more niche publications.
Regional publishers in particular have a special place in the media landscape that includes a mix of print and digital. How these publisher balance their revenue ratio often determines their success. How well they know their audience is ultimately the deciding factor for which of them will continue to thrive where national publications have been losing influence. In this article, Publishing Executive takes a look at how these trends play out.