Publishers can no longer afford to ignore UI/UX. The horrible experience of many consumers using iPads or other mobile devices to read magazines is largely responsible for digital editions tanking. Publishers need to start seriously looking into improving the user interface (UI) and user experience (UX) when designing a magazine. Simple .pdf page flippers will no longer be able to compete against content that is interactive, engaging, and native to a variety of mobile platforms.
Last month, a new tool called CanvasFlip (designed to help create UI/UX experiences) raised over $1 million from Silicon Valley based financiers. The cash influx for CanvasFlip indicates that there is a market for technologies that enable better content. Another very powerful platform for UI/UX is the newly reimagined Adobe Digital Publishing Solution, released earlier this year. If publishers don’t become early adopters, other more agile content producers will.