MagHub has been branded as a CRM in the past, and while we’re so much more than “just” a CRM, it’s helpful for prospects to understand this because a customer relationship management platform is so thorough.
It’s likely that if you’re reading this then you’re a media publication company. It’s also safe to assume that you likely manage your subscriptions (print/digital) in someway shape or form.
In our November podcast, Tom, Zach, Travis (Intern 1), and Arjun (Intern 2) discuss what they’re thankful for, and what their Thanksgiving plans are. Also discussed is MagHub Release 7.2, and other items involving MagHub, cats, and Tremor/Planes Trains and Automobiles facts/trivia.
That’s right: media publishers can’t know their customers unless they embrace the data that’s just waiting for them to dig deep into. You may think your customers are 45-year-old women interested in frugality, but the actual real, truer-than-true data may say they’re aged 21 and looking to retire by the time they are 45.
While we can’t keep people from hanging up on you, we can make it much easier to dial for dollars: what if you didn’t actually have to pick up the phone to call? What if you could look at your database of leads and call or text right from your laptop/desktop with just a click of your mouse?
Many publishers are struggling with the concept of having their subscribers added to an auto renew program. Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it.