It’s hard to imagine – in a world that uses technology for just about everything – that a publisher doesn’t know what advertising sales software is.
Your marketing team members market and your sales reps sell. And never the twain shall meet, right? After all, once the sale is made, it’s made.
Encore is celebrating their 50th anniversary this year! Join Genay Genereux as she explains how the Fall Forum impacted Encore’s publication business.
Managing a sales team for your publishing enterprise. Sounds simple, right? After all, good sales people need no managing: just let ’em lose and watch ’em go!
That’s right, based on listener feedback, we’ve decided to move our podcast to Prior-Release moving forward!
What is a CRM? You know the answer, right? Of course you do! A CRM is a customer relationship manager.