Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...
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Expert tips, ideas, and guides on maximizing your ad revenue
How to Choose the Right Ad Operations Platform
Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...
Navigating Modern Ad Buying to Engage Young Professionals
In the whirlwind of today's digital era, the terrain of media purchasing has experienced substantial shifts. With a new generation of busy professionals at the forefront, the old engagement methods are rapidly becoming obsolete. With the rising trend of remote work...
The Top Media Conferences of 2024 (and Why You Should Attend)
For media professionals and publishers, staying at the forefront of the rapidly changing media landscape is not just an aspiration, it's a business imperative. In a digital environment that's more connected and competitive than ever, high-quality conferences provide a...
Why Your Team Needs Ad Sales Management Software
Want to be more efficient in your ad sales business? Here’s how ad sales management software can help streamline operations.
Revenue Optimization: How Advertising Ops Platforms Can Help
Publishers must maximize revenue to stay in business. It's a simple fact that can keep even the most experienced publishers up at night. With ever-changing digital advertising trends and technologies, it can be challenging to stay ahead of the game. But how do you...
Choosing the Right CRM Software for Publishers: 7 Key Considerations
Navigating the vast landscape of Customer Relationship Management (CRM) software can be a daunting task for publishers. Salesforce, HubSpot, and Zoho… are just a few of the biggest names in the CRM industry. Unfortunately, the majority of these platforms are not...
Great Places to Stay Up to Date on the Media Publishing Industry
If you want to stay up to date on the latest issues, ideas, and trends in the media publishing industry, there are some great platforms to help you do this.
5 Media Conferences Every Media Publisher Needs to Attend (2022 Edition)
Each year, media organizations hold various conferences and conventions for media publishers. These media publishing conferences are a valuable source of ideas and information about the industry, as well as a great place to network.
How to Create an Engaging Newsletter
Sending out an email newsletter is a great way to show your customers what you have to offer, to keep them engaged and to entice them to buy more of your products. A newsletter is essential to any good email marketing program.
What is the Competition and Transparency in Digital Advertising Act?
It’s no secret that the digital advertising market is dominated by a few big companies. They have been able to exert tremendous power and control over the market. And this has drawn the attention of lawmakers, alarmed by this situation.
Ad Training 101
Whether you are a newly minted ad manager or a veteran in the field, if you are looking to add to your skills and improve your performance, there is no shortage of continuing education courses out there to help you do that.
One Banner to Rule Them All
First of all, we need to define exactly what banner advertising is. It’s the use of rectangular layouts of different sizes to display advertisements. The content of the rectangle can be an image, text, or both. Images, however, are more popular.