Upcoming Webinar: Integration Highlight – Outsource your ad design to 032 Outsourcing
May 3rd, 3:30 PM EST
Learn how to connect your MagHub platform to the team at 032 Outsourcing to automatically hand off excess work when you and your team are feeling overwhelmed.
Outsourcing ad design can be a cost-effective solution for publishers as they don’t need to hire and train full-time employees to perform design tasks. It can also give businesses access to specialized skills and expertise that they may not have in-house.
Upcoming Webinar: CRM + Ad Server Automation Basics
Date and Time TBD
When sellers have to worry about what happens to an ad after it’s sold, they lose focus on closing deals. Small companies can’t afford a full ad operations team to catch everything the sales team tosses over the fence, so what’s an SMB to do? Automate anywhere and everywhere possible.
Ryan Kulage from Broadstreet and Nick Pataro from MagHub look at an integration that is saving publishers loads of time by automating the delivery of web advertising through the use of the MagHub – Broadstreet Integration. Sellers can focus on selling and publishers don’t have to stay up all night double entering their ads into their ad servers! Win-Win.
Adventures in Ad Management – Boosting Sales Teams Success
Is your sales team struggling to track, manage, and maximize the value of your ad inventory? If you’re tired of spreadsheets, convoluted workflows, and missed revenue this webinar is for you.
Join MagHub’s Nick Pataro as he and a panel of publishers discuss how media firms are using technology to take control of their ad management, empower their sales teams and maximize returns.
Sales Compensation Panel
Ad Sales Team compensation has always been a topic of debate. During the webinar, we’ll hear from three experts on how and why their comp plans are designed in specific ways.
We’ll answer questions like:
- What behaviors are you trying to incentivize?
- What are your OTE (On Target Earning) ranges?
- What % of your team is hitting quota?
- What do spiffs look like if included?
- What’s the worst plan you’ve ever seen or been a part of?
How to Prove Advertising Effectiveness
Hot Take: Advertisers actually care if their ads are working! When was the last time you made 14x ROI on any investment? Even if you have seen that type of return, it’s probably rare.
The team at Baxter Research are seeing this type of ROI across the board with adViewPRO, their product that proves the effectiveness of advertising campaigns. This webinar will show how Jodie and her team at LBM Journal are leveraging advertising effectiveness studies to drive revenue, accelerate decision making, and improve renewal rates.
Digital Revenue Growth Made Easy
Publishers who aren’t selling a wide variety of digital products are forcing their clients to look elsewhere for these services. If you aren’t offering programmatic display, geofencing, SEO management, OTT, or other digitally-focused campaign offerings, you’re leaving money on the table.
Join Ben Bouslog from AdCellerant and Mac Ligas Little from MagHub as they share best practices for how you can leverage your existing relationships to sell, deliver, and delight your advertisers with exchange-based ad campaign offerings.
Your Advertisers’ Bad Ad Campagn Alignment Is Hurting You
What happens when your advertisers have poor advertising campaign alignment? If the advertiser’s metrics or objectives are off, the result often hurts you, the publisher, in the end.
It doesn’t have to be this way! Check out this great webinar hosted by Eric Shanfelt and sponsored by MagHub, to learn about working with your advertisers to set goals and proper metrics. The webinar also walks you through best practices, common problems that arise, and how to respond to them.
Mastering the Art of Selling Long-Term Ad Contracts
We all know that frequency is the key to ROI for our advertisers. But, how do we convince advertisers of the true need for signing on the dotted line for a 12-month campaign? The secret is value-based selling. Getting the client de-focused on price and WAY more focused on the value your marketing product brings to their company.
30-year ad sales coach Ryan Dohrn and EVP at Gardner Business Media Ryan Delahanty will share 10 tips and show detailed examples to get long-term deals signed now!
Managing Projects with MagHub
The MagHub team knows that managing projects can be stressful. That’s why our solution allows you to keep all tasks and processes in one system, eliminating bottlenecks for your staff and your clients.
In this webinar, Project Manager, Tom Bellen will discuss all things projects, including:
+ Using projects internally
+ Managing complex customer campaigns
+ Tracking your team’s availability and costs
+ Examples of how we use projects
MagHub – HubSpot Publishers Panel
Join us for a Publishers Panel:
💡Learn how to successfully utilize the connection between HubSpot and MagHub to automatically keep your client and subscriber information up to date.
👂Hear insider tips from current MagHub users that are saving time and resources by taking advantage of this integration.
🙋♀️Participate in a live Q&A session regarding the implementation process, best practices, and everything in between!
Portals! Portals! Portals!
Join MagHub Product Director, Tom Bellen, as he walks the audience on the various portals that MagHub offers, including:
Subscriber Portals: Managing addresses, subscriptions, and setting up temporary addresses (think snowbirds).
Vendor Portals: Participating in projects, discussions, and the ability to submit invoices.
Client Portals: Managing the entire artwork submission process within a portal.
Metabase, Dashboards, and Reporting
Join the MagHub team as they walk you through its in-depth integration with data visualization and BI tool, Metabase; the 100+ canned reports available for MagHub users, and the recently updated dashboards and widgets that are available for users to create their own customizable experience within MagHub.
Google Ad Manager & Digital Media Management with MagHub
Join MagHub Product Director, Tom Bellen, as he reviews MagHub’s robust Google Ad Manager and Digital Media Management functionality. If your business uses Google Ad Manager, or provides Digital Media services such as newsletters, podcasts, or webinars, this is going to be a great webinar to take advantage of MagHub’s newest updates.
MagHub – HubSpot Partner Webinar
Join MagHub Product Director, Tom Bellen, and Marketing Consultant, Zach Gilbert, as they discuss the HubSpot Integration inside MagHub, and how the Aysling team manages their inbound marketing processes with HubSpot.
If your group doesn’t use HubSpot, we will discuss how we are a Solutions Partner, and can assist with onboarding HubSpot; or if you already have HubSpot, this is a great opportunity to connect it and take more control of your data.
Adobe InDesign & Production in MagHub
In this webinar the MagHub team reviews their expansive integration with necessary publisher tool Adobe InDesign; and how it syncs with MagHub’s flatplanning tool, MagBuilder.
If your media publishing business isn’t using MagHub’s robust production capabilities, this is a great first step to learn more about it.
Event Management in MagHub
From regular MagHub University events, to our annual MagHub Fall Forum, the MagHub team needed an event management system that integrated with their CRM to allow for their sales professionals easy access to contact records, email lists, and the ability to create orders for various ticket packages. Since there was a limited supply of 3rd party partners available, the team at MagHub took it upon themselves to develop an entirely new module within MagHub that would handle everything from ticket purchasing to day-of-event registration.