Webinars

Mastering the Art of Selling Long-Term Ad Contracts

Upcoming Webinar: CRM + Ad Server Automation Basics

Date and Time TBD

When sellers have to worry about what happens to an ad after it’s sold, they lose focus on closing deals. Small companies can’t afford a full ad operations team to catch everything the sales team tosses over the fence, so what’s an SMB to do? Automate anywhere and everywhere possible.

Ryan Kulage from Broadstreet and Nick Pataro from MagHub look at an integration that is saving publishers loads of time by automating the delivery of web advertising through the use of the MagHub – Broadstreet Integration. Sellers can focus on selling and publishers don’t have to stay up all night double entering their ads into their ad servers! Win-Win.

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Mastering the Art of Selling Long-Term Ad Contracts

Digital Revenue Growth Made Easy

April 2022

Publishers who aren’t selling a wide variety of digital products are forcing their clients to look elsewhere for these services. If you aren’t offering programmatic display, geofencing, SEO management, OTT, or other digitally-focused campaign offerings, you’re leaving money on the table.

Join Ben Bouslog from AdCellerant and Mac Ligas Little from MagHub as they share best practices for how you can leverage your existing relationships to sell, deliver, and delight your advertisers with exchange-based ad campaign offerings.

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Mastering the Art of Selling Long-Term Ad Contracts

Your Advertisers’ Bad Ad Campagn Alignment Is Hurting You

What happens when your advertisers have poor advertising campaign alignment? If the advertiser’s metrics or objectives are off, the result often hurts you, the publisher, in the end.

It doesn’t have to be this way! Check out this great webinar hosted by Eric Shanfelt and sponsored by MagHub, to learn about working with your advertisers to set goals and proper metrics. The webinar also walks you through best practices, common problems that arise, and how to respond to them.

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Mastering the Art of Selling Long-Term Ad Contracts

Mastering the Art of Selling Long-Term Ad Contracts

We all know that frequency is the key to ROI for our advertisers. But, how do we convince advertisers of the true need for signing on the dotted line for a 12-month campaign? The secret is value-based selling. Getting the client de-focused on price and WAY more focused on the value your marketing product brings to their company.

30-year ad sales coach Ryan Dohrn and EVP at Gardner Business Media Ryan Delahanty will share 10 tips and show detailed examples to get long-term deals signed now!

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Managing Projects with MagHub

Managing Projects with MagHub

The MagHub team knows that managing projects can be stressful. That’s why our solution allows you to keep all tasks and processes in one system, eliminating bottlenecks for your staff and your clients.

In this webinar, Project Manager, Tom Bellen will discuss all things projects, including:

+ Using projects internally
+ Managing complex customer campaigns
+ Tracking your team’s availability and costs
+ Examples of how we use projects

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MagHub HubSpot Publishers Panel

MagHub – HubSpot Publishers Panel

Join us for a Publishers Panel:

💡Learn how to successfully utilize the connection between HubSpot and MagHub to automatically keep your client and subscriber information up to date.  

👂Hear insider tips from current MagHub users that are saving time and resources by taking advantage of this integration.  

🙋‍♀️Participate in a live Q&A session regarding the implementation process, best practices, and everything in between!  

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Portals! Portals! Portals!

Portals! Portals! Portals!

Join MagHub Product Director, Tom Bellen, as he walks the audience on the various portals that MagHub offers, including:

Subscriber Portals: Managing addresses, subscriptions, and setting up temporary addresses (think snowbirds).  

Vendor Portals: Participating in projects, discussions, and the ability to submit invoices.

Client Portals: Managing the entire artwork submission process within a portal.

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Metabase, Dashboards, and Reporting

Metabase, Dashboards, and Reporting

Join the MagHub team as they walk you through its in-depth integration with data visualization and BI tool, Metabase; the 100+ canned reports available for MagHub users, and the recently updated dashboards and widgets that are available for users to create their own customizable experience within MagHub.

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Google Ad Manager & Digital Media Management with MagHub

Google Ad Manager & Digital Media Management with MagHub

Join MagHub Product Director, Tom Bellen, as he reviews MagHub’s robust Google Ad Manager and Digital Media Management functionality. If your business uses Google Ad Manager, or provides Digital Media services such as newsletters, podcasts, or webinars, this is going to be a great webinar to take advantage of MagHub’s newest updates.

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HubSpot Solutions Partner

MagHub – HubSpot Partner Webinar

Join MagHub Product Director, Tom Bellen, and Marketing Consultant, Zach Gilbert, as they discuss the HubSpot Integration inside MagHub, and how the Aysling team manages their inbound marketing processes with HubSpot.

If your group doesn’t use HubSpot, we will discuss how we are a Solutions Partner, and can assist with onboarding HubSpot; or if you already have HubSpot, this is a great opportunity to connect it and take more control of your data.

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Adobe InDesign & Production in MagHub

Adobe InDesign & Production in MagHub

In this webinar the MagHub team reviews their expansive integration with necessary publisher tool Adobe InDesign; and how it syncs with MagHub’s flatplanning tool, MagBuilder.

If your media publishing business isn’t using MagHub’s robust production capabilities, this is a great first step to learn more about it.

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Event Management in MagHub

Event Management in MagHub

From regular MagHub University events, to our annual MagHub Fall Forum, the MagHub team needed an event management system that integrated with their CRM to allow for their sales professionals easy access to contact records, email lists, and the ability to create orders for various ticket packages. Since there was a limited supply of 3rd party partners available, the team at MagHub took it upon themselves to develop an entirely new module within MagHub that would handle everything from ticket purchasing to day-of-event registration.

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