Taxing Taxonomy

  Why We Define In order to navigate the world, we create conceptual categories that we then associate with words. Without the making mental patterns we would be lost in a sea of sensation. The natural consequence of this psychological reality is that we tend to...

Responsive Soup for the Publisher’s Soul

Shift Happens For centuries, publishers were accustomed to being the primary sources of content. The word “publisher” is from the Latin “publicare” which means to make public. The publishers in ancient times were not separate entities from governmental and religious...

Include Digital Ads in your Advertising Mix

For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...

Digital ads play a big role in holiday shopping this year

About a month ago, we published a blog about trends for the seasonal advertiser. Our prediction was that the trend for consumers was headed for digital purchasing. The hypotheses were right on point as the trend continues with a drop of 6.4% for in-store, thanksgiving...

One way to successfully transition from print to digital

Why do digital magazine replicas only get about 7% of readership?  Because of the way the world is beginning to view content, the biggest challenge for publishers today is making the transition from print to digital.  While print may never go completely out of style...