Evolving the Ad Sales Relationship

With many publishers investing more time and money into digital media, the traditional ad sales dynamic between clients and salespeople has changed. Now, clients are more involved in the sales process than ever before. In this post by Folio:, publishing industry sales...

What is a Magazine CRM?

What is a CRM? CRM is an acronym meaning Customer Relationship Management. In essence, it is a mix of address book, order generator, sales, and marketing tool. A CRM is comprised of multiple features that enable salespeople and their managers the ability to keep track...

The Basics of a Formal Sales Process

Always Be Closing… …is also known as the “ABC” of sales. This bit of wisdom was made famous by Alec Baldwin during his Oscar-winning performance in the 1992 film “Glengarry Glen Ross.” In the magazine industry, selling ads will make or break most...