5 Magazine Numbers You Need To Know

5. Competition Is Real From 2002 to 2008, over 2,000 new magazine titles were created. The sheer number of titles reflects that the magazine industry continues to find audiences and topics not yet covered. The bottom line is that there is more competition among...

The Basics of a Formal Sales Process

Always Be Closing… …is also known as the “ABC” of sales. This bit of wisdom was made famous by Alec Baldwin during his Oscar-winning performance in the 1992 film “Glengarry Glen Ross.” In the magazine industry, selling ads will make or break most...

Include Digital Ads in your Advertising Mix

For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...

Digital ads play a big role in holiday shopping this year

About a month ago, we published a blog about trends for the seasonal advertiser. Our prediction was that the trend for consumers was headed for digital purchasing. The hypotheses were right on point as the trend continues with a drop of 6.4% for in-store, thanksgiving...

How to select the right-sized CRM for your company

Bigger isn’t always best Your CRM (Customer Relationship Management) tool should fit your business model and goals. Selecting a CRM is critical to the success of your business. While a well-known, brand name solution may be the path of least resistance in your...