Improving Ad Experience

In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model...

5 Ways Digital Magazine Editions Could Improve

In writing this article, I tried out the top digital magazine platforms on an iPad and an Android mobile phone. These included Zinio, Nook, Kindle, Readly, Texture, Magzter, and a few others. What follows are some observances and recommendations for publishers that...

UI/UX Advances

Publishers can no longer afford to ignore UI/UX. The horrible experience of many consumers using iPads or other mobile devices to read magazines is largely responsible for digital editions tanking. Publishers need to start seriously looking into improving the user...