Practice Active Listening to Drive Sales

Active listening is an art, requiring focused attention and discipline. Sales requires active listening more than most professions. Listening to prospects helps unveil the needs they are actually trying to fulfill and saves time for both the sales person and the...

Taxing Taxonomy

  Why We Define In order to navigate the world, we create conceptual categories that we then associate with words. Without the making mental patterns we would be lost in a sea of sensation. The natural consequence of this psychological reality is that we tend to...