Taking On Tech

The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for...

Ad Blocking Is the Symptom

Yahoo recently unveiled a new feature, to the surprise of many of their email users. If you try logging in with an ad blocker installed, you will be prevented from viewing your emails. By doing this, Yahoo is addressing a real issue that will become more common....

Improving Ad Experience

In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model...

What Advertising Works?

  Ian Leslie in FT Magazine discusses the paramount issue of¬†advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring¬†the real value of advertising. Enthusiasm for engagement without clear...