From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of platforms. According to TechCrunch, Facebook may one day make videos available on a smart TV. Even virtual reality is on the table, considering their recent acquisition of Oculus Rift.
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Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to...