The wedding industry is a multi-billion dollar market. Publishers within that space are looking to boost revenue streams by combining ideas in content with execution services. A primary example is how The Knot, a bridal magazine, purchased GigMasters, an event planning marketplace.
As publishers continue to search for ways to shore up lost revenue in newsstand sales and shrinking ad spend, these sorts of partnerships will become more and more common. The wedding industry has some particularly unique aspects that may never fully transition to digital commerce, but other industries may find a greater synergy between media and merchandise.